Ok. We admit we snoop around on FB wall of our elder siblings at Akosha a lot. To be honest, we almost stalk it. But it is not our fault, they somehow seem to have an unfair share of masala when it comes to consumer issues. And what is a Tadka, without the right masala?
Ignore the unabashed stretching of the metaphor. And I am feeling hungry!
Back to the point minus the food related references. So, we were snooping around on Akosha’s facebook page and came across a very interesting complaint against Blue Dart, posted by a harassed consumer.
What is the primary objective of any courier company? From whatever we understand, it is to securely deliver the couriered stuff within an agreed time span at the right address.
Address and time are the two important factors, the only factors (except safety of the objects) that are relevant to any courier service. What, then, does one make out of a courier company that refuses to deliver the couriered objects at the right address, that too repeatedly?
Below is the complaint, reproduced verbatim in the words of the aggrieved consumer
To team Akosha
I have been shopping online since 2010 and every time any of the ecommerce site fulfills my order and ship it through Blue Dart courier service, they don’t deliver it at my address instead every time call me up to their distributions center (15 kms from my address).
As this issue was reoccurring procedure I contacted their top officials through mail and they instead of accepting their fault say that my pin (zip code) was wrong all the time, to prove my point I also sent them my Government of India issued voter id card clearly stating my address and pin code. this issue is again not stopping at all, they are continuing to do the same.
To be fair to the brand, we don’t have their side of story yet and this may be a case of once in a rare while when such a thing has happened. But what really bothered us was- first that there was a deficiency in the core service offered by the brand and second that the issue has gone unaddressed for so long. At this juncture, we not deny that there may be some fault on the part of the consumer too. However, being a company and a brand that specializes in delivering goods, it is the duty of the brand to ensure that consumer is not inconvenienced in any circumstances and if such a situation arises, due to whichever side’s fault (whether the brand or the consumer), it should be addressed and rectified at the very first instance. Being a courier company, refusing to deliver the goods at the specified address more than once, jeopardizes their very objective in the business.
Our elder siblings will take over the issue and will try their best to get it resolved . We shall keep you posted on that. But, for us at Tadka, this was yet another imaginative facet of the myriad issues that are faced by Indian consumers every single day!
Do you have a consumer story that can make us laugh, cry, tear our hair out? If yes, then we as always can’t wait to hear from you. Do write to us with your stories, opinions or experiences at firstname.lastname@example.org.