Those rare times when you feel alienated in your own office!
Thank You iPhone 5! Me and like minded technologically challenged buddies across the country (bless your souls wherever you are soul sisters) curse you forever for this brutality!
But then I figured that there actually are no soul sisters around to do me the favors.
Everyone and their grandmothers right now are totally, completely, wholeheartedly trapped in the iPhone 5 bubble.
For most, it doesn’t matter if they ever owned an iPhone or not or if they really ever will own one. Heck! even people who can’t operate a smartphone to save their lives are making it a point to discuss this ‘grand’ event.
The techno geeks (like the ones in my office) are busy dissecting the technical specifications to the minutest detail with words like features, OS, “nano SIM” (‘nano’!?), converters and a couple of other incomprehensible mumbo-jumbo liberally thrown in.
For those who don’t care for the technology (or can’t), still choose to go ga-ga over how slick and smart and light and ”thin” is the iPhone 5, fascinatingly judging all of the above from a mere picture or some stray video. Of course, all of the above is true, certified by a couple of thousand posts and reports strewn all over the cyber world. But, I choose to reserve this sort of distance fueled infatuation for good looking guys on my telly screen; NOT for a little black box launched in some faraway land, the “classy” factor notwithstanding.
Don’t get me wrong! I absolutely admire Apple and everything it does.
If this makes you happy, it by default includes iPhone 5.
Its just that my reasons for admiration are slightly different.
I admire Apple for the kind of Brand loyalty it inspires, for the kind of love it has sustained, for the kind of obsession it has fueled over the years without fail.
I admire Apple for being the Brand every Brand should aspire to be.
In a fickle world of rapidly changing consumer loyalties, if a Brand continues to elicit confessions of true love from across the world, every single time it steps into the market– it must be doing something very very right!
Apple symbolizes the technological glory of the modern world. Every product it launches, encapsulates the ultimate human aspiration in terms of innovation and luxury. Of course, innovation is the root of it all and Apple continues to ride on the fact of being one of the first innovators in the market.
But, the fact that it has sustained itself, more or less unblemished, despite the competition, merits adulation which it rightly receives.
And this is not about the products–or quality. Definitely not.
As someone pointed out on Twitter, even if Apple sucks, we would still love it to bits!
iPhone 5 opened up to mixed reviews. Refraining from delving into the technical debate storm raging all over, all we want to say is that competition is getting there and Apple is playing the catch up game , which in itself says a lot about a Brand that had thrived on innovation and first-mover advantage.
But, Apple evokes emotions, the single most important factor behind every sustainable success. As a great man proclaimed in the Indian Telly world–jab dil pe lagegi, tabhi baat banegi!
There is something about Apple that tugs hearts across the world and that is an achievement, really hard to replicate.
For all the innovations, experiments and wonders that rivals come up with, the world still stirs, debates and waits with bated breath for Apple’s launch of iPhone 5.
Till the time, another launch of another product forces my elderly aunt in an obscure, interior part of this country to inquire about it, I will safely say that Brand Apple remains untouched, market dynamics be damned!
Note To Brands: This is how it is done!
(Picture Credit : theverge.com)