Complaint Against Domino's, Non Veg Tacos Served Instead Of Veg In Vadodara, Consumer wants 5L compensation
Veg or Non-Veg?
In a world where food choices are getting complex, being vegan is the new fad. For the uninitiated, vegan is the trendy term for good, old vegetarianism, albeit with some mind-boggling complications. (We have heard that a section vegans subscribe to the theory where all dairy products are deemed non-vegan, in effect implying that my glass of milk is actually a glass of liquid meat or something to that effect!).
Nevertheless, most of us India continue to remain unaware of the rapidly evolving world of gastronomy, and continue to divide our world food in good old fashioned way–vegetarians and non-vegetarians. (There is another category of convenience–eggetarians. This category basically comprises of that confused bunch of individuals who are unable to decide whether their love for eggs is greater than or lesser than their allegiance to vegetarianism. And while they decide, they sit over the fence..err..egg.)
We are simple people and it is really hard to get our choices wrong. We don’t have complicated considerations. If we are veg, we stick to anything that logically falls into the category–vegetables, fruits, cereals and likewise. We don’t make confusing inclusion or exclusions.
Atleast in this part of the World, distinguishing between veg and non-veg was no rocket science. Or so we thought.
But Brands O Brands, you are on a relentless quest to prove us wrong…every single time!
This time, it is Domino’s. When Hitesh Tejani from Vadodara approached us with this issue, we were bemused. A simple order of Veg Tacos placed at Ellora Park branch of Domino’s in Vadodara magically morphed into Non-Veg Tacos at the time of delivery.
Complaint Against Domino's, Non Veg Tacos Served Instead Of Veg In Vadodara
How did the mix-up happen, we are at loss.Especially, when a reputed and globally trusted Brand like Domino’s was on the other end. How on earth can they mix up vegetarian and non-vegetarian orders when they are supposed to be packed in boxes with distinct marking in green (for veg) and red (for non-veg). It really cannot be passed as a human oversight for a business to which this distinction is fundamental. It is an example of callousness in the extreme and a minor manifestation of the extent to which consumers are taken for granted by Brands in India.
The cherry on the top, so to say, on this disaster sundae is a complete absence of any remorse or attempts to rectify on part of the erring Brand. As we have always maintained, we can find it in our hearts to let go of the actual fault, but what makes the issue unforgiveable is an unresponsive, unsympathetic customer care, when approached for redressal.
Food business is serious business. Not just basic hygiene and health of the consumers is at stake, but sometimes even the sensibilities, religious or otherwise are closely woven in. We are not concerned with the ethical or moral debates around vegetarianism. But serving a professed vegetarian with non-veg food is definitely a disrespect of the consumer’s believes but also a blatant insult of his right to choice!
The least we can expect from Brands like Domino’s who have built empires around the loyalty of their consumers is–Respect.
Are you listening, Domino’s?
(Picture Credit: Stockwatch.in)
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