From a consumer welfare perspective, we applaud any and every effort made in direction of consumer sensitization and enhancing consumer awareness. Latest in the list of such initiatives is a consumer awareness campaign (Jago Grahak Jago), launched in Ranchi by an NGO called Berozgar Kalyan Sangh to create awareness amongst average consumers. For complete story, see http://articles.timesofindia.indiatimes.com/2012-06-08/ranchi/32123234_1_jago-grahak-jago-consumer-forum-consumer-helpline.