This is one of those rare times when I really miss being in Bombay..erm…Mumbai!
Most of those times are NOT because of a newspaper ( notwithstanding the fact that more often than not news in Mumbai seems to be spelt out as g-o-s-s-i-p!..and boy! who doesn’t love a juicy bite!).
But Bombay Times did it…with generous amount of help from a certain classy automobile brand that challenges my cognitive ability by spelling itself with a V and be pronounced with an F.
On a side-note, the F and related words are somehow very relevant to this story.
Oh no, I am not being diplomatic nor do I have any intention of withholding Volkswagen’s name for any reason. We are a way too sadistic when it comes to Brands and when a Brand goes into intellectual self-destruct, every fiber of this platform literally erupts in joy!
I just thought some drama was completely warranted before the introduction of a Brand that seems a little too fascinated with it.
Drama! Of course. What else would justify a vibrating piece stuck to the back of my newspaper ostensibly advertising an automobile!
What! Pray, what exactly was the intent?
What exactly does Volkswagen stand for that can only be conveyed by a vibrating thing?
Seems like most part of the intelligentsia and not so intelligentsia are asking the same question.
Maybe they took ‘tentalizing’ a bit too literally and…um…physically!?
If the intent was to convey the thrill, a scared squeak and a newspaper flung a couple of miles away was hardly the way to go.
If pleasure was the intent (yes…the mention of this specific emotion is deliberate, very very deliberate)…I can’t imagine the kind of advertising team that actually put their head together to come out with this!
Were they high on Sunny Leone’s recent ad outings?
Bombay Times, I have been a big fan. I have always adored your gut, spice, sense and of course, your USP–sensuality. But this time, you have actually surpassed yourself. For once I don’t know whether to admire your guts or be mortified by the thresholds you cross for the sake of sensationalism.
Kudos! You set standards and scandals with equal ease.
But in the end, the “innovative” team has the last laugh. The cyber world is flooded with response that ranges from of ROFL to indignation to pure horror. If the ultimate objective of every advertisement is to evoke a response, this one was an earth-shattering success.
Don’t believe me? Check out the Delhi twitter trends.
Bombay Times is trending in Delhi!
(Picture credit : free-hdwallpapers.com)