Abusing Lessons For Annoyed Brands

Early in the morning, one of the first few things that landed in my mailbox was a piece on how consumers were literally cussed out by an American company employees on an online consumer complaint forum. Now, while we have forever sworn to ourselves to concentrate on the serious Indian consumer issues, serious and Indian being the two operative words, we just couldn’t resist bringing this piece forth for its sheer innovation.

By way of a background, an American gas company’s employees were presumably upset at how high their brand was ranked on the complaint page of the forum. The forum, which interestingly calls itself Pissed Consumers, was then barraged by comments from  individuals logged in from the concerned gas company’s IP addresses. These individuals as the Pissed Consumer specified in the court documents, responded to complaints with “comments that mock belittle and abuse.”

What follows is a very, very instructive list of illustrations of the comments that were posted on the Forum. We, in the interest of decency and sobriety of our platform, are refraining from publishing the list. But those (read brands) who nevertheless are interested in taking some valuable lessons in venting out frustration on annoying consumers can refer to the story Amerigas Employees Allegedly Cussed Out Customers In Complaints Forum (Business Insider).

Seems like Pissed Consumers finally met a match in a way more Pissed Company.

Our take after reading this extremely entertaining list of illustrations-all creative abusing aside, nothing creates more impact than YOU ARE AN IDIOT (yes, in all caps!).

Our take 2- Note to elder siblings at Akosha-Beware of temperamental brands.Well– actually not really. Look out for temperamental brands. They are really very entertaining!