How many times have you spent more time watching the advertisements than watching your favourite show? How many times have you repeated this cycle-Surf, Back, Damn! Still Not Started.
Of course you are not alone. Out of the numerous waking hours that all of us spend watching television, more than one-fourth of it is wasted on ads and that is a very conservative estimate. We understand the ‘need’ for the commercials, the money games behind it and we do gladly put up with them. Until they start testing our patience, that is.
We don’t mind the ads, heck, we even enjoy some of them. But if an hour long program is interspersed with 40 minute commercials, we are so not okay with it.
Guess, TRAI (Telecom Regulatory Authority of India) too was troubled…umm, well someone within TRAI was. And they decided to put an end to the menace. The regulations imposed by TRAI amongst several other restrictions, specified that time gap between any two advertisements breaks should not be less than 15 minutes for a TV program and 30 minutes for a movie.
Broadcasters were obviously not too happy and approached the appellate body TDSAT questioning the very authority of TRAI to issue such regulations, which according to them is only empowered to make recommendations. To cut a very long story short, the regulations have been suspended till August 30 while TRAI has promised to look into the broad matter.
We couch potatoes bless TRAI’s soul for taking note of our grievance. Now, we sincerely hope that TRAI does not soften this once and give us a smooth TV viewing experience. The chances of this happening, however, do not seem too bright. So till the time the final verdict comes in
Milte Hain Break Ke Baad!
TRAI Softens Stand On TV Ad Diktat (Business Today)